8 Easy Steps

Great tips from San Diego

Stephanie Weaver writes the highly recommended Experienceology blog, which you should all be reading.

I'm not only a fan because she seems to be a zoo-ey kind of person (and thus close to my monkey-hugging heart) or even because she was the first person to link to this blog. I enjoy her work because it is just downright useable. Her style is easy to absorb, she uses loads of pictures, and she caps nearly every post with a practical tip which you can put into action straight away. I can't wait to experience her work first hand.

Stephanie has just pushed herself to the top of the League of Super-Usefuls with her 8 Steps to Better Experiences (for a foretaste of her coming book, see posts part 1 and part 2, or the slide show). Great stuff!

For a more theatrical - and I think more emotionally satisfying - experience, I'd add at least one more step ("1a: Anticipation"), and think more about the narrative structure, adding highlights and quiet periods between the welcome and the finale. But Stephanie's 8 steps are a terrific springboard. Read them, and you won't go wrong!

1 comment:

Stephanie Weaver said...

Adam,
Thanks so much for the nice mention. I would be interested to hear more about your idea for another step, Anticipation. Perhaps in a future post?

I agree that designing an overall experience with rests and narrative structure is important. I'm thinking that perhaps your step would overlay on an already great experience. It seems like adding narrative structure requires a fairly sophisticated vision of the experience, which some site owners or managers (who are not designers) might not have. I feel it's important to get the basics right. Your thoughts?

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