Theatrical tools for service experience - an overview

Top practical tips
Theater can give you powerful - and long proven - tools for service design and experience work. Our customers at Work•Play•Experience love them, and I've written about them over the years on this blog. Here are links to some of the best...

Rehearsal and service prototyping

Setting up a safe space (forget this, and you can forget the whole thing)
Running the session (why it's important to break the rules)

Powerful rehearsal/prototyping tools
The director's chair
Subtext (top tip!)

Experience structure and timing
Perfect story structure (top tip!)
Starting badly on purpose
Working with contrast
Thinking about timing

Entrances and moving people through them
Stage design lessons for entrances (important for retailers & UX)
When the backstage intrudes

How to guarantee a hit
The Big Three (just for fun?)

Tool pic by Svadilfari at flickr

7 comments:

Anonymous said...

They are the most powerful tool kit when working on customer experience/interaction with customers, indeed. Speaking from experience with WorkPlayExperience - it's just amazing how the theater setting immediately creates a different mind set with the participants and thus makes them play, interact and learn more (and better)! Great stuff - and well done!!
Gitta Hannig

Adam StJohn Lawrence. said...

Thanks Gitta! We have great fun working with your people! They are smart, creative and so full of energy. We're already looking forward to the next project!

Wales Publications said...

The fast submission process includes rapid Publication Research in UK that includes unique rapid process, inhouse peer review and 100% acceptance guarantee.

Wales Publications said...


Wales publications are offering the most appropriate Wales publications are offering the most appropriate
Research Paper Editing in UK to allow you to be the one who gets selected for publishing the research in top ranked journal.

Pro Dissertation Writing said...

Pro Dissertation Writing is here to provide quality Best Dissertation Writing Services UK to help students getting over the pressure situation. Pro Dissertation Writing is one of the best Top UK Writing Services providing companies based in the United Kingdom. We are offering our dedicated services for over a decade, ensuring to deliver the best quality academic writing dissertation drafts.

Fox Chamber said...

Fox Chamber is the leading IT Company that provides the best services and solutions to its clients Fox Chamber is The Next Level IT Solution.

Fox Chamber said...

Fox Chamber offers their clients the Top digital marketing service available. We are a group of professionals who provide extensive business strategies as well as the most effective and the Best Advertising Agency.