Step 1. Steal Underpants

The Big 3 Strike Again!

It's a well known fact that there are three essential components to any hit. They are:

1. Sex
2. Humour
3. Death

The excellent KnickerPicker site combines the Big Three in a great online experience.

(The site may be NSFW if your work environment objects to underwear being sold in public. If it does, get a new job.)

At KnickerPicker, a trio of virtual ladies will model top brand underwear for you, helping you choose just the right set for your own self, or your better half. You can change the outfit, get the girl to turn round, even come closer. There is an online shop and delivery service, of course.

Go on, try it.

Here's why I like it:

1. Sex: the site uses sexy girls to sell sexy undies. Nothing new there, but it's nice that the girls come in three sizes from "ouch!" to "real woman". And the fact that you can influence the models' actions makes it a little sexier somehow. (Blush).

2. Humour: it's good clean (?) fun making the girls walk up and down and turn round, and their expressions seem beautifully ironic at times. The ladies find it fun too - Marie Claire made it their "favourite new website". Best of all, though, is the "Boy's Buying Guide" for men faced with the terrifying task of finding out her size...

3. Death: let your lady catch you spending too long with the wrong sized model, and you are in big trouble.

KnickerPicker: a great site, combining a fun experience with a genuinely useful service.

Vintage undies photo from antiques.about.com.
More about the importance of stealing underpants here.